Pleasures is a streetwear brand founded in 2015 in Los Angeles by Alex James and Vlad Elkin. Known for bold, provocative designs inspired by '90s punk, grunge, and metal scenes, the brand frequently collaborates with artists like New Order and brands like Reebok and Crocs. Worn by celebs like The Weeknd and Kylie Jenner, Pleasures blends music, fashion, and subculture into a distinct, edgy aesthetic.